Skip to content
Sign in Start free trial

AI repricer The price that
earns the most.

Smart Repricer is an AI repricer for eBay that learns from your own sales. It starts each listing at the market price, tests it up and down and keeps the price that earns the most profit a day.

Start free trial

On request: we turn it on for your account.

Automatic price adjustment, one switch

Turn Smart Repricer on under Settings › Pricing. It searches eBay for competitors of every listing in the store. Each listing starts at the market price, the middle of the matching competitors’ prices. Then it waits for sales to compare.

  • A little above or below the market, by your feedback against theirs
  • See how many listings wait, test or have found their best price
  • Turn it off and your own pricing rules take over again
Smart Repricer on for the store: 38 listings waiting for sales, 112 testing prices and 64 at the best price found.

Your profit bands still count

A listing with no competitor starts at your profit band price: the Amazon price, plus tax and eBay’s fees, plus the profit you set for its price range. Smart Repricer tests it up and down from there.

  • A different profit for each Amazon price range
  • eBay categories can have ranges of their own
  • The most specific category’s ranges win
Profit bands: 20% profit up to $25 and 15% over it. An $18.50 Amazon product with $6.87 in tax and eBay fees sells for $29.41.

Never below your minimum

While Smart Repricer is on, it sets the competitor undercut aside but keeps your minimum profit. Every test stays at or above it. A price that would earn less stops at your minimum.

  • A listing that sells tries prices in 3% steps, up to 15% over its start
  • Each step runs for about four sales, 7 to 28 days
  • A step doesn’t count if the cost, stock or listing changed during it
Never below 15% profit: following a $25.38 competitor would mean $24.87, too low, so the price stays at $28.20 and you keep $3.02.

A price test for listings that don’t sell

A listing with no sale in 28 days can get a one-week price test, 1% under the cheapest competitor that sells. No sale means price isn’t the reason, so the price goes back. A sale tries one price halfway back up and keeps the higher one that sold.

  • Rivals sell at your price? The Listing Optimizer can go first
  • Nobody sells the item at all? Price isn’t tested
  • Each product’s details show where its test stands

Where an AI repricer helps

  • A listing sells well, maybe too cheap

    You set 20% profit and the item sells every day. Smart Repricer tries 3% higher, then higher again, while your profit a day holds. You keep the margin buyers were ready to pay.

    Dropshipping

  • A listing stopped selling

    Is it the price or the listing? One week just under the cheapest seller answers that. If it still doesn’t sell, the price goes back and the Listing Optimizer can work on the title and photos.

  • Too many listings to test by hand

    A test by hand means one listing, one week and a spreadsheet. Smart Repricer runs its own test on every listing of the store. Settings › Pricing counts how many wait, test or have found their best price.

  • A strong store against new sellers

    Your feedback sets where each listing starts. With ten times the competitors’ feedback, it starts 3% above the market price. With a tenth of it, 4% below.

  • A rival goes below your minimum

    Smart Repricer doesn’t follow. The product’s details show the rival’s price next to the lowest price your minimum profit allows. Lowering your minimum stays your call.

Questions about Smart Repricer

Doing it by hand? eBay pricing strategy: set a minimum price and repricing rules

Still have questions?

Ask our team in live chat.

Chat with us