AI product matching The same product,
checked by AI.
AI product matching checks that an eBay listing and an Amazon product are the same item. It looks at both titles and photos before a find is priced or a competitor is followed.
Start free trialPart of Product Scanner, Competitor hijack and competitor pricing, on the plans that include them.
Ceramic lampComparing…Same product
Aldermoor lampThe same product on eBay and Amazon
Product Scanner pairs each eBay listing with the Amazon product it matches. You see both photos side by side. Profit is worked out only for that pair.
- A title and photo score picks up to ten candidates
- AI decides which of them is the same item
- Each answer is saved for the next scan

Close is not the same
A different color, size or pack count is a different product, even when titles and photos look alike. Check results and reasons shows every find AI turned down, and why.
- Each reason in plain words
- The title and photo scores beside it
- Turned-down finds never reach your products

Only the same item sets your price
Competitor pricing follows only listings of the same product. Each competitor shows how similar it is. The ones that look less alike wait for your answer.
- Same product or Not the same, in one click
- Undo brings back a competitor you turned down
- Competitor hijack matches its finds the same way

Where AI product matching helps
Sourcing on Amazon for eBay
You find an item that sells on eBay and need the same one on Amazon. Product Scanner shows only pairs AI calls the same item. The profit you see is for the right product.
DropshippingPacks, sizes and colors
A 2-pack on eBay and one bottle on Amazon can share a stock photo. AI turns that pair down and names the reason, before any profit is worked out.
Scanning a competitor's store
Competitor hijack reads what another store sold and looks for each item on Amazon. AI checks every pair the way it does in Product Scanner.
Following the cheapest competitor
Competitor pricing sets your price from the cheapest seller of the same item. A cheaper listing of a smaller pack or another model does not set your price.
A fair market price
Smart Repricer starts a listing at the market price: the median of competitors that match. Listings AI turned down stay out of that median.
Questions about product matching
Doing it by hand? eBay product research: how to find items worth testing
It compares the titles and photos of both listings. The item, model, size, pack count and color must all match. When the evidence is too weak, it answers not the same.
No. A different size, pack count or named color makes it a different product. Check results and reasons shows the reason for each one.
Yes. Mark a competitor Same product or Not the same, and your answer wins. Undo takes your answer back.
Yes. A store import matches each listing to an Amazon product by its title and photo score, without the AI check. Unsure matches wait for you on the Product matching page.
Matching keeps running on the title and photo score alone. A pair then needs a high score to pass, until the AI answers again.
No. Each answer is saved, so the next scan reuses it. The nightly competitor check asks only about new listings.
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